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Why Using a Food Blogger Media Kit Will Land You Your Next Client

Uncategorized Oct 13, 2020

Media kits can be the best tool you have as a food blogger to help you land your dream clients, and work with brands. Every blogger who plans to work with businesses should have a media kit which is a living document that they update on a consistent basis to ensure it’s relevant to your success as a blogger, and I’m here to tell you why they are so amazing.  

What is a food blogger media kit? 

A media kit is a document that contains the information about your business, and blog that others may need to know. Think of it as a cheat sheet to your blog. The point of a media kit is to catch the eye of a brand to make them want to work with you. Your media kit should be a one-stop-shop for all the information a public relations representative at a brand may need. Your media kit should be provided to brands via PDF, or accessible as a download directly on your blog

Why do I need a media kit as a food blogger?

Your media kit is a living document that is created in your own words, your brand/blog colors, and showcases information about exactly how you want. Think of it as a visual elevator pitch that represents you. Brands need to know more about you, your work, and the numbers that you have on social media, and on your website, in order to decide if or how they would want to work with you. Numbers aren’t always everything in this business, but they definitely are important. Your media kit will also showcase other brands you’ve worked with, successes, etc. As someone just starting out, this is why you’ll regularly alter your media kit as you grow, and have more achievements to showcase. Your media kit will be sent attached to any pitch emails you send to brands. 

What should my media kit include?

Your media kit should include the following: 

  1. An intro – who are you, what do you do, and what is your blog all about? What is your unique value proposition? Think of this as the “why” they should work with you
  2. Examples of your best work and lots of different types of things you offer such as blog articles, recipe building, social media posts, Instagram takeovers, and the list goes on 
  3. A quick snapshot of your stats such as your blog metrics, Instagram analytics, or any numbers you can provide from the other platforms you are on 
  4. A call-to-action. How can they contact you to make the magic happen?


Tip: Adding a photo of you in your media kit can also help them put a name to who you are and make this business document a little more personable

 Quick tips for creating a media kit 

A few things you’ll want to keep in mind as a food blogger creating a media kit is: 

  • You should update your images at least once every 6 months
  • Update your entire media kit once a year (if you have some big achievements that happen before that one year mark, feel free to edit it sooner) 
  • Update your analytics every three months 
  • Have fun with them to help make you stand out. Remember, you want to WOW people

Here are 20 examples of media kits you can check out for inspo

Overall, a media kit is a very important tool as a food blogger when you get to a point in your blogging journey that you feel you are ready to work with brands and make money. Don’t ever underestimate the importance of this great tool!


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